Product

Digital Product Design

02The curriculum

Modules and topics

18 modules, 54 topics.

Foundational content13 modules

Core content in the space, explaining the essentials of this skill.

01 — Start Here

Understanding Product Design Beyond UI

10 topics

What Product Design Actually Means
Product Thinking vs Screen Design
Why Great UI Doesn't Guarantee Great Products
Business Goals vs User Needs
Product Design As Decision Making
Why Most Designers Think Too Visually
Product Teams & Collaboration
Product Thinking In The AI Era
Designing For Outcomes
Understanding Product Value

02 — Understanding Digital Products

How Modern Products Actually Work

11 topics

SaaS Fundamentals
Product Ecosystems
Features vs Systems
Internal Tools
Product Architecture Basics
User Roles
Permissions
Product Complexity
Platform Thinking
Why Some Products Scale Better
Thinking Beyond Pages

03 — User Journeys & Experience Flows

Designing End-To-End Experiences

11 topics

User Journeys
User Flows
Entry Points
Friction Points
Drop-Off Thinking
Multi-Step Experiences
Onboarding Flows
Navigation Systems
User Intent
Experience Continuity
Why Some Products Feel Effortless

04 — Product Metrics For Designers

Understanding What Actually Matters

11 topics

KPIs Basics
Retention
Conversion
Engagement
Activation
Churn
Product Funnels
Behavioral Metrics
Success Measurement
Why Metrics Affect Design Decisions
Designing For Outcomes, Not Screens

05 — Product Strategy Basics

Thinking Beyond Features

11 topics

Product Positioning
Problem Validation
Prioritization
MVP Thinking
Feature Tradeoffs
Product Roadmaps
User Value
Business Impact
Product Vision
Strategy vs Execution
Why Simplicity Wins

06 — Working With PMs & Engineers

Designing Inside Real Product Teams

07 — Growth Loops & Product Expansion

How Products Grow Through Design

08 — SaaS Product Design

Designing Complex Digital Systems

09 — Internal Tools & Operational Products

Designing Tools For Teams & Operations

10 — Product Systems Thinking

Designing Connected Systems Instead Of Isolated Screens

16 — Product Breakdowns

Learning Through Real Products

17 — Product Challenges

Training Real Product Thinking

18 — Product Design Debates

There Is No Single Correct Product Strategy

Context content5 modules

Where this skill meets the other spaces.

11 — Product Psychology

Why Users Behave The Way They Do

12 — Product Design & Business

Connecting Design Decisions To Business Reality

13 — AI & The Future Of Product Design

How AI Is Changing Product Experiences

14 — Common Product Design Mistakes

Why Some Products Feel Broken

15 — Product Observation Training

Learning To Analyze Products Like A Product Designer

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