Ultimate Designers Lab
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New path

Ultimate Path

One real project, from zero to live.

You work with Ahmed Qurany step by step on your own project, along the same road UDL itself walked: from brand strategy, through design, the website and the app, to development and launch. Every part is explained in detail.

Start the pathSee the 8 stages
  • Sat and Tue, 20:00 Cairo time
  • A full year of UDL at 25% off
  • Started 24 October, and you can join now

Next session: every Saturday and Tuesday at 20:00 Cairo time

A designer working at a screen in a dark room, with sketches pinned on the wall behind.

01WHY

Why this path?

The market has changed: companies now ask one person for brand, UI and delivery at the same time, and juniors carry the most weight.

Junior hiring is down

There are fewer openings for beginners, and you are expected to cover more than one discipline.

Many separate tracks

Each track stands alone, so you learn good things without seeing how they fit together.

Feeling lost

You do not know where you are heading or what the next step is. It is the feedback we hear most from members.

02THE PATH

8 stages, one project

Each stage builds on the one before, so you finish with a complete project, not scattered exercises. The examples below are UDL itself: the same stages, which you do on your own project.

Tap any stage to see what you learn and what you make.

  1. You learn

    • How to ask the brief questions that expose what is unclear
    • How to write the positioning in one sentence

    You make

    The project strategy on one page.

    STRATEGY · v1.0
    Purpose
    An Arabic-first learning community for designers
    Audience
    Juniors, and any designer lost between tracks
    Promise
    A structured practice space, not a course or a group chat

    Where the next generation of Arab designers gets built

    Example: UDL's own journey, through the same stages

  2. You learn

    • How visual decisions come out of the strategy
    • Choosing type, color and the design language

    You make

    A wordmark and a color palette for the project.

    • bg
    • text
    • accent
    • surface
    DotoLufgaNoto Kufi
    Example: UDL's own journey, through the same stages

  3. You learn

    • Preparing files for the printer
    • Writing guidelines others can follow

    You make

    A card, a letterhead and an envelope on the same identity.

    hello@udl.communityhttps://udl.community
    udl.community
    Example: UDL's own journey, through the same stages

  4. You learn

    • A template system instead of a single post
    • The tone of voice on social

    You make

    Post templates that repeat easily.

    Example: UDL's own journey, through the same stages

  5. You learn

    • The flow and wireframes before color
    • Designing pages that are easy to build

    You make

    The website design, starting from the wireframe.

    https://udl.community
    SpacesClipsRoadmap
    Ultimate Designers LabWhere the next generation of Arab designers gets builtTake the level assessment
    SpacesWeekly PromptsBadges
    Example: UDL's own journey, through the same stages

  6. You learn

    • Screens and states: empty, loading, error
    • The same design language on mobile

    You make

    The core app screens.

    SpacesOpen now
    Weekly PromptsExercises and practice
    Open a space
    Example: UDL's own journey, through the same stages

  7. You learn

    • The basics of vibe coding, step by step
    • How to read the code and fix it

    You make

    A working copy of the project on your machine.

    # udl-platform
$ git switch -c feat/weekly-prompts
$ npm run test
tests passed
$ npm run dev
ready on http://localhost:3000
    Example: UDL's own journey, through the same stages

  8. You learn

    • Publishing and the domain
    • What to check before you tell people

    You make

    Your project, live.

    https://udl.communityLIVE

    UDL is live, in front of people.

    webiOSAndroid
    Example: UDL's own journey, through the same stages

03HOW

How it works

Two sessions a week

Every Saturday and Tuesday at 20:00 Cairo time, alternating between Graphic and Product (UI/UX), on the same project.

SatTue

You work along with us

What Ahmed does in the session, you do on your own project. Solo or in groups, whichever suits you.

Feedback every session

We go back over what was made, discuss it and fix it together before moving to the next step.

Every session is recorded

The recordings are gathered into one course called Ultimate Path, which takes you from zero to the full project. They are also placed inside the space of each topic.

Business is paused for now, and its content is still in the spaces.

Ahmed Qurany

WHO TEACHES IT

Who teaches it: Ahmed Qurany

Creative Product Design Lead and founder of UDL.

He runs every session and works through the project in front of you, step by step.

04INCLUDED

What you get with the year

The purchase opens a full year of all of UDL, not only the path.

  • The Ultimate Path track, every sessionSaturday and Tuesday, with feedback on your work
  • The recorded Ultimate Path courseFrom zero to the full project
  • All spaces and curriculaGraphic, Product and Business
  • All sessions and recordings
  • The clips
  • The community
  • Challenges and badges
  • Full Pro access for one year

05PRICE

Price

Ultimate Path25% off

7,350 EGP$149.9

Instead of 9,800 EGP and $199.9 for the year

The same yearly UDL subscription, with the path and everything else included, at 25% off until 31 December.

  • Full access (Pro) for one year
  • The path, the course and the recordings
  • The spaces, the community and the challenges
CodeULTIMATEPATH
Subscribe, choose yearly, and enter the code

Founding member? You can invite one person from https://udl.community/f/founding-invite

06FAQ

Common questions

What if I miss a session?

No problem. Every session is recorded and added to the Ultimate Path course, and also to the topic's space, so you catch up and carry on.

Do I need experience before I start?

No. The path is built for juniors and for anyone lost between tracks. You start from brand strategy and go step by step. What you need is time to work on your project between sessions.

Is the path in Arabic only?

The sessions are in Egyptian Arabic, and the terms stay in English the way they are used at work.

Can I join in the middle?

Yes. The recordings are collected in one course, ordered from the start, so you begin there and catch up, then continue with the upcoming sessions.

Which tools will we use?

Each stage starts with the list of tools we will work with, so you know them before we begin.

Do I work alone or in a group?

Both. You can work solo, or join a group and work together. Feedback reaches you either way.

What happens after the year?

Full access ends after a year, and you can renew at the yearly price at that time if you like.

What about the Business track that was on UDL?

The sessions are paused for now, but its content is in the spaces and you can read it whenever you need.

07START

Your first complete project starts here

A full year, one project, and clear steps from zero to live.

Start the path